StarkFit 180º

Logo design and landing Facebook Page for local fitness brand StarkFit 180º.

Logo Explorations

Many logos were presented to the client, this two are the ones that came close to what the client envisioned for the brand. Based on this forms we experimented with shape, form, and color. Until the final design was finished.

First Ideation

Second Ideation

Final Logo

After different explorations in color, a subtle mustard yellow and dark grey was chosen for the brand. The star on the second logo was discarded and the hexagonal symbol reintroduced.